Louisiana Division/City Archives | New Orleans Public Library      
INTRODUCTION         TABLE OF CONTENTS         PREVIOUS         NEXT

Click on the images to magnify. Use your browser's back button to return to this page.
MADAME FEY and PRINCESS AMELIA

“Have you ever come to a place where you thought the whole world was against you and everything you turned your hand to went wrong? If so, there is a meaning. Come and see Madame Fey and she will tell you just what you want to know and want to find out concerning love, business and all personal affairs.”

So read the advertisement that Madame Fey, “spiritual advisor and phrenologist,” placed in the New Orleans States on March 18, 1927. Facts about her life are elusive, but her ads appeared regularly in the newspapers in 1926 and 1927, along with ads from any number of other women (Madame Helm, “gifted astrologist”; Madame E. Barry, “divine spiritual reader and healer”; Madame Pauline, “the wonderful psychic medium”; Madame Louise, “divine healer and reader”; Mlle Gladys, “the original girl with the Radio Mind, Psychologist and Character Analyst”). These women were often transient, moving in and out of the city on a seasonal basis, perhaps to stay ahead of the law. Madame Fey, for example, was arrested by an undercover detective shortly before her ad appeared, booked for impersonating a phrenologist without a license, and fined by the recorder’s court. Her ads drop out of the newspapers later that year.

Front and back of Madame Fey's business card.

(Rare Vertical File)

In 1926, she shared space on Canal Street with Princess Amelia, who also advertised herself as a phrenologist.

(Rare Vertical File)